20/80 Rule of Thumb - buyer concentration is a predictable feature of recognized brands. 80% of a brand's volume is owed to 20% of its buyers.

B-to-B Budgeting Rule of Thumb - An average budget represents 2% to 5% of gross annual sales.

Tom Peters' Rule of Thumb: It's the law of demand and supply, not the other way around.

Steuart Britt's Rule of Thumb: Doing business without advertising is like winking at a girl in the dark...you know what you're doing but no one else does.

Roberto Goizueta's Rule of Thumb: Early to bed, early to rise, work like hell and advertise.

Klaus M. Leisinger's Rule of Thumb: Sell solutions, not just products.

William G. Dyer's Rule of Thumb: Goals should be specific, realistic, and measurable.

Arthur Conan Doyle's Rule of Thumb: It is a capital mistake to theorize before one has data.

Andy Grove's Rule of Thumb: The key to survival is learning how to continually add value.

Robert T. Lindgren's Rule of Thumb: The real issue is value, not price.

Clay Tatom's Rule of Thumb: Strategies are the right things to do; tactics are the right way to do them.

Lee Iacocca's Rule of Thumb: Every business and every product has risks...you can't get around it.

Will Rogers' Rule of Thumb: Even if you're on the right track, you'll get run over if you just sit there.

Albert Einstein's Rule of Thumb for Research: If we knew what it was we were doing, it would not be called research, would it?

Half the prospects that inquire about your products will buy from someone soon.

Louis Pasteur's Rule of Thumb: Chance favors the prepared.

High margins erase mistakes.

Copy Rule of Thumb - 8 to 15 words per sentence

Wilbur C. Munnecke's Rule of Thumb: If you don't say it, they can't repeat it.

Walt Disney's Rule of Thumb: If you can imagine it, you can do it.

Johann Wolfgang von Goethe's Rule of Thumb: When an idea is wanting, a word can always be found to take its place.

The ten to one rule of thumb: The booth fee an exhibitor pays to get into a show should work out to be 10% of what the exhibitor sells.

Napoleon Bonaparte's Rule of Thumb: Imagination rules the world.

Rule of Thumb: For every 100 people who see your advertisement 1 should click on the ad to get more information.

George Herbert's Good-Words Rule of Thumb: Good words are worth much, and cost little.

Joe J. McKay's Rule of Thumb: If you want people to understand, you've got to explain.

J. G. Saxe's Rule of Thumb: Innovation is finding new possibilities in old situations.

Jim's Rule of Thumb: Realize that logic and common sense can sometimes deter creativity.

Arthur Koestler's Rule of Thumb: True creativity often starts where language ends.

Antonin Artaud's Rule of Thumb: No one has ever written, painted, sculpted, modeled, built, or invented except literally to get out of hell.

Rule of Thumb: Select the media that reach your target audience with the least amount of waste.

Rule of Thumb elect the media in which you can afford to advertise with enough frequency to penetrate.

Andy Grove's Rule of Thumb: The worse the news, the more effort should go into communicating it.

Michael Porter's Rule of Thumb: Successful companies not only create value, they also communicate their uniqueness to customers in credible ways.

Nolan Bushnell's Rule of Thumb: The ultimate inspiration is a deadline.

Albert Einstein's Rule of Thumb: Sometimes one pays most for the things one gets for nothing.

John Guinther's Rule of Thumb: It is better to solve problems than crises.

Jay Hall's Rule of Thumb: Unexpressed competence appears much the same as incompetence.

The Great-Success Rule of Thumb: There is no great success without great commitment.

Gary Player's Rule of Thumb: The harder you work, the luckier you get.

George Goebel's Rule of Thumb: If it weren’t for electricity we'd all be watching TV in the dark.

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